Today IAC and Black Web Enterprises launched the first “black oriented search engine”.

Supposedly the site works on a “patented algorithm that determines which Web sites are most frequently visited by African Americans, then merges that data into a mainstream search crawl.
The technology will also incorporate user data from its own user searches to refine its focus.”

I’ve worked with some SEO and SEM gurus and have been presented with an Ethnographic Analysis along with a Competitive Analysis in the reports. From a marketing perspective for a company it makes sense.

But a “patented algorithm” sounds like stereotypical borderline racist, technologically advanced bullshit to me.

Do they really think black people will use this over GOOGLE?

So, it’s been awhile since I posted or even blogged on a regular basis.
I’m doing the shameless plug because myself and my group’s VICELOUNGE have a shiny new project on Record Breakin Music available for sale here, as well Look out for few other projects in 2008.

Special Thanks to El Keter for the lovely article.
www.okayplayer.com

Cheers,